Zirh is the first of four P&G "Prestige" brands that are looking to Organic to redesign their e-commerce platform. The end goal is to deliver a system that is unique in the Beauty marketplace and tightly integrates social content with product consideration. I worked closely with the IA to set the vision for how the "Prestige" e-commerce platform would work. The designs below reflect the first phase in a long term vision and sets up a step-by-step approach that leads users to consider purchasing multiple products to work as a system rather than one product at time. Social integration will be further enhanced as more content becomes available.
ROLE: Creative Lead
Manage client relationship with Account leads and strategy. Integral in identifying and selling in enhanced functionality and project scope. Select and mentor the design teams - ACD's, AD's, Designers and Copywriters who will work on all four of the brands this e-commerce effort.